Use video to trigger brand conversations.
Popup forms are used for subscriptions, quizzes, polls. . .
Hotspots and buttons are used for navigation, selection, Q&A. . .
Interaction may be programmed to happen at specific times.
Create a direct connection to audience members with personalization.
Listen to customer responses for understanding and insight.
Active users are more alert and stay 44% longer.
Users are more involved when they choose their own paths.
Each choice and response is an indication of customer intent.
Active video turns casual viewers into customers and advocates.
Two week message retention improves 91% using interactive methods.
Social sharing and viral content increases dramatically with active video.
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Great job as always. Remarkable considering the time constraints. Thank you!